.png)
As the Founder of Handpicked Local, Jo is passionate about elevating brands, fostering meaningful collaborations, and creating opportunities that empower businesses to thrive. Her strategic mindset and deep understanding of business development have made her a respected force in the industry, dedicated to helping businesses and entrepreneurs flourish.
In the spirit of International Women’s Day, Jo celebrates the achievements, resilience, and contributions of women everywhere, advocating for collaboration, innovation, and the power of community to drive positive change.
Handpicked Local: A Platform for Small Businesses to Thrive
Jo identified a key challenge faced by small businesses: gaining visibility in a competitive market without the burden of excessive advertising costs. In response, she launched Handpicked Local’s Membership and Monthly E-Magazine, a digital platform designed to bring high-street charm online. By offering affordable, effective marketing solutions, she has transformed the way businesses connect with their audiences and expand their reach.
“The success of small businesses is at the heart of everything I do. Handpicked Local was created to give independent brands the platform and recognition they deserve, helping them grow in a way that’s accessible, effective, and community-driven,” says Jo.
Free Networking: Meaningful Connections That Drive Success
Understanding that success in business is often built on strong relationships, Jo created Handpicked Network - a series of free networking events designed to bring entrepreneurs together. More than just an opportunity to exchange business cards, these gatherings focus on genuine connections, collaboration, and knowledge-sharing.
Jo’s belief in the power of networking is simple yet impactful: “It’s not just about who you know, but who knows you. When business owners come together, share ideas, and support one another, incredible things happen.” By making networking accessible and inclusive, she has cultivated a vibrant community where start-ups and established businesses alike can thrive.
Yorkshire Choice Awards: Celebrating Excellence
Jo’s commitment to celebrating success goes beyond business development. As Co-Founder of the Yorkshire Choice Awards with Melanie Malcolm, she plays a pivotal role in recognising individuals, businesses, charities, organisations and community champions who make a real difference. This prestigious event shines a light on those who demonstrate excellence, innovation, and dedication across various industries.
Her work with the awards exemplifies her passion for empowering others and reinforcing the idea that hard work and perseverance deserve recognition. The Yorkshire Choice Awards have grown into a celebrated occasion that amplifies inspiring stories and showcases the best of Yorkshire’s talent and ambition.
A Legacy of Empowerment
From Handpicked Local’s marketing initiatives to networking opportunities and industry-wide recognition through the Yorkshire Choice Awards, Jo Maltby has built an ecosystem where businesses and individuals can excel. Her leadership, vision, and unwavering commitment to fostering growth continue to inspire and support entrepreneurs across Yorkshire and beyond.
This International Women’s Day, we honour Jo for her dedication to empowering businesses, creating connections, and championing success. Her impact reaches far beyond her own ventures, proving that when we support one another, we all rise together.
Comments